Cash Flow with Pam Prior
Welcome to Season 5 of "Cash Flow with Pam Prior" – your go-to guide for mastering business finance without the jargon. This season, we’re taking you on a journey to build Forward Press Media from the ground up, offering real-time insights and practical advice every entrepreneur needs.
This Season’s Segments:
News or Interview of the Week
Pam kicks off each episode with the latest in finance and entrepreneurship, including expert interviews and industry insights.
Beer Tasting Review and Beer Term of the Week
Join Pam for a fun dive into craft beer, where she reviews a new brew and breaks down a beer term each week.
Forward Press Media - Scaling or Failing
Follow along as we document the step-by-step process of launching and scaling Forward Press Media. From setting up accounts to building a budget, we’re sharing the successes, challenges, and everything in between.
Topics This Season:
- Setting up and managing business bank accounts
- Integrating Stripe for payments and linking it to your financial system
- Streamlining bookkeeping with QuickBooks Online
- Drafting a partnership agreement and forming an LLC
- Simplifying expense tracking and understanding financial reports
- Building a budget and forecast for growth
…and much more!
Tune In:
Season 5 is all about practical, actionable insights into starting and scaling a business. Whether you’re just starting out or refining your operations, Pam and Francis provide straightforward advice to help you navigate the financial side of entrepreneurship. Plus, with a bit of beer tasting fun, it’s not just business – it’s a good time too.
Join Us:
Tune in each week for valuable insights, great conversations, and a little craft beer on the side.
Build your business alongside us and enjoy the journey!
Want a Free Business Blueprint Call with Pam? Click Here: https://pamprior.me/business-blueprint-call
Tune in to "Cash Flow with Pam Prior" and embark on a journey to transform your financial future with engaging discussions and actionable advice. For more information, visit PamPrior.com.
Cash Flow with Pam Prior is produced by Francis Plata of Forward Press Media.
www.ForwardPressMedia.com
Cash Flow with Pam Prior
S5E6: Strategic Advisors vs. Coaches | Understanding Neurodivergence With Doctor Angela Lauria
Just had a great talk with my friend Angela Lauria, founder of Difference Press and host of The Autistic Culture Podcast.
We discussed the key difference between strategic advisory and coaching. Angela made it clear: strategic advisory brings real results, especially in a crisis, while coaching often falls short. She also shared insights on how neurodivergent perspectives can lead to better business decisions.
Don’t miss this episode—it’s packed with practical advice!
About Angela:
Dr. Angela Lauria is the founder of Difference Press™, an independent publisher and consulting agency for authors. She is a bestselling author and has helped almost 2,000 entrepreneurs write, publish, and promote exceptional expert books. She lives in Washington DC and in her free time hosts The Autistic Culture Podcast.
Angela's podcast: https://www.autisticculturepodcast.com/podcast
Socials:
Insta @drangelalauria
Facebook /Differencepress
Website: https://www.DifferencePress.com
Work with Angela:
https://theauthorincubator.com/perfect-book-proposal/
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Produced by Francis Plata & Forward Press Media: www.forwardpressmedia.com
Basically, that is not in the foxhole. I'm not paying
you the amount of money to call you at 08:00 p.m. and say, I will sit with you on the phone. Right. I'm here with you for this. So I don't think people spend enough on strategy. Got it. And I don't think they spend enough on tax. So the money probably works out to the 50th. 45% on strategy, 45% on tactics, and maybe 10% of your budget can go to coaching. And coaching is really, to me, like, you've got a specific thing you're trying to address. There's health and wellness coaching, there's mindset coaching. The strategy piece or the friend in the foxhole piece, as we call it, is just to me, especially as people are just getting out of the gate, it's so hard to know which thing to do, you know? So hard to know. And how do you trust someone? Cause if you talk to a coach that has Facebook posts, they're gonna tell you to do Facebook posts. If you talk to a coach that just books, they're gonna tell you new books. LinkedIn's gonna talk to a mindset coach. They'Re gonna be like, you gotta all gets in there. Where are your chakras? It all gets in there. And you're like, I don't even know what the next step to take is. And that's where I think it's, like, so important when you pick those people that you're going to align with. Like, I was blessed to meet you very early on. Same. Not only did you kind of help me get pointed in the right direction as a, you're my friend in the foxhole, but then you made sure that I knew kind of what the bumpers were. Pam, I'll let you play around in there. That's fine. You're still on track. But don't go do that. It's just stupid. And you helped me from killing Nadia, my bookkeeper. Yeah. Hey, welcome back to the Cash Flow podcast with me, Pam Fryer. Glad to have you here, where we talk about everything money related in your business. So, without further ado, let's hop right in. Hi. There we are. Odcast movement. Angela and I, we just recently co sponsored, and this is a very special episode of the Cash Flow podcast and. The, well, difference press, but also the autistic culture podcast. So we thought we'd do one together because we don't get to see each other in person. I know. We get to make a podcast. Hi. Good to see you. And we just co sponsored this event, so we had a fantastic booth, and now we have a great new step and repeat. That's yours and mine. And we had a great time here. So podcast movement was really good. If you're a podcaster, you know that a book can definitely leverage what you're doing on the air. And we were explaining that to a lot of podcasters, and good interest in that, I think. And then for, you know, finance is fun. There's nowhere finance isn't fun. So we had to be here as well. Yeah, well, it's interesting because podcasting is such a movement just to take off on the name. And so many people I met were like, oh, I have a media company. Oh, you're podcast is a piece of my media company. But I have a newsletter, I have products, I have a tee public store. And so there's multiple streams of revenue. Often they have poaching. That's right. They have affiliate deals. Yep. They're selling sponsors. I didn't really understand how the podcast sponsorship stuff work till now. People individually finding sponsors as well as being part of networks. So there's all these different revenue streams that people didn't know about and sometimes co hosts. And how do you split up that revenue? Do you create a network? Do you just do it on your own? What are all the differences? There was a couple booths away from us, there was a lawyer helping podcasters set up llc. Get the llcs. Yep. And like, I peak trademark protection because, again, that's, I think the stuff you. Don'T think of when you pick up a microphone and say, hey, I want to start a podcast. So that I find pretty cool. I love these little microphones. I do, too. But I'm having. Oh, it's magnetizing. Magnetizing right to your necklace. Yeah. And I was like, what is happening? I love it. These are the cutest things. And they have the magnets on the back, which I love. Yeah, well, the magnets love my necklace. I love your necklace. But that's a cool necklace. That's the problem. We'll see if it keeps moving, if it gets moving. A very attractive. I love that. Yeah. So it's very, I mean, I think it's a great place for people to think about bringing the business. Yeah, yeah. And we were actually talking about that because one of the things that I did early on was meet you and decide to write a book. And we were talking about the fact just now that as you're starting your business, you need to do some tactical stuff, but you really need to understand the strategy, the why. And kind of the funniest example I have of this is when I went to write my book, the very first thing you said as my publisher was, oh, yeah, that's not the book you want to write. You just told me what you want to achieve. And that's a different book. And that's the thing that I think, like, so many people trip on when they first come out of the gate as a podcaster or as any business owner is what do I do first? And it's like throwing spaghetti at the wall. It's not even, what do I want to do first? I think people often, they're thinking, what do I want to talk about? What do I want to write about? What am I an expert in? What do I want the content to be? Which is great, but it's not a good first question. That's the much better first question is, why am I doing this? Who am I doing this for? What is the outcome I want for myself? It's strategy. And people don't even know the strategic questions, so they will say things to me like, is this a good idea for a book? Like, for anyone, for a hobby? Like for what client? To get? Yeah, to get to be a bestseller. And I think there's so many, even I kept doing that. When I first started in business, there was. It was the Marie Forleo craze. Oh, yeah, I remember that was a business some at the time. It was called rich, hot and happy B school. That was the in the Laura Roeder days way at the beginning. And I had so many emails, so I didn't even have product. I didn't even know. I thought I was going to do domestic violence coaching. Like, I didn't. I had a full time job and I was like, I want to be some kind of coach for someone doing something. Meanwhile, by the way, I had 20 years of experience and publishing. Yeah. And I was like, I'm going to do something new. I'm going to be a coach. What can my content be? I'm going through all this stuff with domestic violence. Maybe I can help other people with their domestic violence. And this stuff was happening with a coaching program because I want to talk about coaching. Me, too. So I really wanted to buy rich, hot and happy B school because I wanted to be rich, hot and happy. And I felt like I needed b school. And everyone was emailing me. It just seemed like I was getting 50 emails from 50 different people selling you stuff about rich, hot and happy b school. They were all affiliates. They were all in the affiliate. So the very first coaching program I went to buy, which by the way was $25,000 and I had made like $0, was, I'm glad. How to get affiliates. Oh, the tactic, before you even knew what you were selling. How would you get affiliates for? What would I be getting affiliates for? But the advertising, the emails make it look like, oh, anybody can do this, just do this thing. I was like, I'm going to do b school. I'm going to figure out what my thing is and then I will immediately need affiliates. Yep. So I joined this, the way I got into b school is like, I joined this affiliate mastermind and I was like, everyone in this community will become my affiliates for my thing that I don't know what it is. I love that wrong order of operations. Like, we're going to start with division and then do addition. Like, I did a similar thing. And a lot of people know this story already, but I met you because I heard you on a podcast while my mom was in the hospital with a broken femur, sleeping happily under morphine, and you reached out very quickly and I'm like, oh, cool, I want to write this book. I've been a CFO in corporate. I was going to write a book about how to be a CFO and then leave and be something else. And the very first thing. Exactly, exactly. And the very first thing you said was, no, no, that's not the book. And you steered me back very quickly to strategy. And I think a lot of times people don't get that person. They get a vendor who sells tactics, and a lot of times they're really successful people who sell tactics, but they don't get that gap between, you have to have something interesting. I think a lot of people don't want it. Like, one of the reason a lot of people don't like me. I know you like me. I'm glad you like me. I like me, too. So that's the good news. All right. But a lot of people don't like me because I won't work with people. Yeah, I won't. Just do it. If you want to write some stupid book, go do it with someone else. There's a thousand book coaches, half of them, by the way, were my clients, who have now started their own business. That is actually true. Go work with one of those people. I don't care. Like marry, meet Mary part. Mary meet again. Yep. The people I want to work with are people who want my strategic advice. Because that's what's going to turn into something, and it's interesting. It's the same thing with the CFO services. Right? I'll get people who call and go, I don't have anything to do with my numbers. I want you to just take care of it and make it go away. Like, no, no, that's not. That's not going to be good. That's not it. If you want to do. I'm here somebody who can do that for you, right? Go for it. But if you really want to understand why you own your business and what it's doing for you today and what it can do for you tomorrow, you need to talk strategy first. What is it you want out of this? Is it money? Is it popularity? Is it a hobby? What's that? Yeah. In your new book, the Legacy chapter. The Legacy chapter. It's essentially the legacy chapter. And it's, you know, why you got into it often becomes something very different than what your next step's gonna be. It's the old, what got you here won't get you there. Yeah. And no, I'm not just gonna do your bookkeeping, because doing your booking was just like writing the wrong book. Your books are gonna tell a story. They're gonna prepare your business and you for whatever the next thing is. There was this woman who came to me. She's very lovely, and she's like, I've had a crazy life experience, huge life experience, and I want to do eight books. I've written the first book. The first book is zero to nine years old. And, you know, here's how I'm breaking my books. I was like, nine to 1818 to 21. She had it all figured out. Yeah, and she had it all figured out. And I was like, is the purpose to write your life down so that it is written down? And she's like, no, no. New York Times bestseller, film deal, tv deal. I'm like, so I guarantee you. I 100% guarantee you that a longer book series on your life than George Washington has on his life is not going to sell. And, like, she didn't want to work with me and probably thinks I'm a bitch and says terrible things about me, but, like, I don't want that money. There's no amount of money I could charge that would make it fun for me. And you've got to make sure whoever's paying you is getting an Roi. That's one of the things. That's why she said, make it fun for me to basically steal money from her. But if she said to me, this is just my personal project. I want to die with eight books on the shelf. I can help you with that. I can tell my life story. Then I have no problem happily take your money. And that's the way it should be. And you were saying something, and I think this is along those same lines. You kind of quoted a percentage a little bit earlier of, like, strategy versus tactics, and I think we do get the cart ahead of the horse. But, like, how would you approach. How do you not. Would you. Do you approach it? Yeah. So I think it's time and money. Right? I feel like, oh, oh, what's that quote? I forget who it was, but it was like, if I had genius, it's. Probably my chop that. No, it's like Lincoln or Washington or something. Like, if I had to chop down a tree, I'd spend 90% of the time figuring out how to chop down the tree. 10% chopping it. Yeah. So that's basically why you want to chop it down. Right. So what I think the most important thing people can do is figure out their strategy and have a sounding board. Now, let me ask you a question. When you say, figure out your strategy, what does that comprise? Is it. Why is that? Why? That is why. So it's. Why are you doing this? But it's also the. What is the outcome? Because when I. What's the outcome? Why? Their answer 100% of the time is, I want to make a difference. I want to help people. I want my life to be meaningful, and that's not helpful to our strategy. Got it. So it's really, like, what's the outcome? What is the short term outcome? And how will that short term outcome leave you towards some sort of long term legacy? Why make a difference? So, strategy doesn't mean where do you want to be 20 years from now? No, I think it's, like, 18 months. Yeah. And what's the best way to spend time or 18 months in the next one to three years? And I love this, because when you and I worked together for a while, I was your CFO, and one of the things you did that I love, and I share this with people all the time, is you took that 18 months. You're welcome. I mean, thank you. You're welcome. You're welcome. As you chunk that down even further. And you basically said, I will try anything for 90 days. Yep. Two rules about that. One, I try it for 90 days. I actually do it. We actually had a fun called my shit fund. Oh, yeah. Random shit. Random shit. Yeah. We had a line on the p and L. Random shit. And you said, I can use that, and I can do whatever I want for 90 days. By the way, podcast movement is in the random shit line. Is it still on your books? Yeah. Oh, yeah, yeah. We still have random chat. Yeah, for sure. Forever. Just goes to show, you can always pick whatever makes sense to you and your financials. You don't have to do what any bookkeeper tells you. Right? This is our q three. Random shit. That's a good point. Every quarter, we're allowed to test one. We have a budget for it. I try not to lose money. Like, I've got $10,000 a quarter to play with. I think there's only once that you were like, nah, it didn't work. But the thing I love about it is not just that, it's that you do it for the 90 days. Like, you're going to wait and see what the outcome is here, and then it's not a hell yes. You just say done. If it's a hell yes, you invest in it. It becomes part of the infrastructure, and I think that's what I want to kind of get across. Is that strategy? Sure. You've got some life goals. That's not what we're talking about. Why did I hire you to write my book with me? Get it published, get it through things. It was so that. Not just so that those tactical things could happen and I could get it loaded up to Amazon or whatever it might be. You told me what book to write. Which was so important. Right? So that's. So that's my first thing is, like, the number one thing you can invest in. The most important thing to invest in is the tactic. So you need. It's not the strategy. It's. But I'm gonna give it a caveat. You just surprised the heck out of it. You gotta have a website. You gotta have social media content going on. Got it. Maybe you need a podcast. Maybe you need a podcast. Maybe you need somebody shooting this video or editing this video. Got it. So most of your money and time should be on executing tactics. However, those tactful implementers, I think of them as vendors or contractors. Eventually they become staff and employees. But you want to make sure that there is at least one strategic person in the mix. So I think as your book coach, I served as a strategic advisor. When I started my business, I had a board. It was three people. So it was my partner, Mila, it was my sister Gina, and it was my best friend, Tiffany. Okay. And they all cared about me. They understood my short term goal. My short term goal is very, very boring. It was make $15,000 a month. That's so good. Total, like net, not gross. And so every quarter, I had to run by them. This is what I'm doing this quarter. This is my spend. This is the people. So I'm going to podcast movement. It's $10,000. I'm getting a booth. I'm buying a tablecloth. Here's how I'll measure success. Here. Trifold brochures. Here's how I'll measure success. So I paid for all those vendors. Yep. Or I paid all those marketing fees, but I had, in my case, at the beginning, strategic advice. That was free. It was this board of people I trust. Not to be confused with coaching. No. Because coaches are invested in not telling you the truth. They want you to. They want you to buy their service so they have an idea. I don't know. Maybe their idea is, you should create online courses. Okay. And if online courses end up not being right for you or you don't like them, most coaches don't even have a container in which they could say to you, got it. You should spend this money somewhere else. Got it. Like, the whole container is just teaching. You how to call friend in the foxhole. Or if it's like, mindset. Yeah, mindset's really important. Yep. Oh, God. Yeah. So it's great. So they have a container. Let's just say it's eight weeks and balancing your eight chakras to a better mindset. I don't know if there's eight chakras. Some number of chakras. Right. So you've got eight weeks to better mindset. Yeah. If strategically, that's not the right decision for you, there's no space for a conversation with them. Strategically, should I be doing this? A tax accountant. And then you don't get anything tangible. There's nothing practical from that program. Got it. And then there's no way out. You have to figure out how to integrate that into the rest of your life. So I think most people are like, oh, let me fix my mindset, and then I'll be able to do these other things. But whether it's like business coaching or mindset coaching or. What do I want to be when I grow up? Coaching, I think that should be a very small part. If you have no idea what to do, maybe there's a coaching program that's like, I have no idea what to do. This is really making me think, because I think, I thought when I first came out of the gate. I thought of you as a coach. But you were really much more of a strategist and tactical execution person. Like, you connected the dots for me between. Here's what you do. A, b, and c. Even though sometimes I didn't do it right just because. I'm stubborn and programs are mostly designed for you to not do it. And I think when I had a coaching program that would. Yeah, it wasn't designed for you to not do it, but it was like, do it or not do it. My job is to coach you and tell you what to do. Got it, got it, got it. But, like, my board, or, like, you as my friend, foxhole is my financial person. It is. Like, we. Every call we've gotten on, and we've gone through some huge crisis together. The goal was, by the end of this call, we'll know what you're doing next. I had, like, a huge. And you're not alone in figuring it out. Multi tens of thousands of dollar fraud. Yep. And I called you at
08:00 p.m. At night, and all you said was, it's friend in the foxhole time. I'm like, friend in the foxhole. It's really bad. Yep. I don't know what to do. And you're like, by the time we hang up this phone, you will know the next step. Gotcha. What? Coaches designed to do that. Okay. You're right. It's a very different. And it's not that I wasn't paying you, so it doesn't have to be free. No. In fact, at that moment, I wouldn't have wanted to call Tiffany, Mila, or Gina, because they don't know about finances. Yep. And I was in a major financial. Right, so. Huh. So I think that, you know, I paid you. You were on retainer, right? Yep. But part of that payment agreement
was, if there's a crisis at 08:00 p.m. i can call you on your telephone. And we're gonna know how to set up the strategy for the next however long it is to deal with. And that might have been 24 hours. Not exactly 90 days. But you're like, the first thing we need to do is shut down all the accounts. Yep. I am going to hold on. You call Robin and tell him to shut down all the accounts. Yep. Cut up all the credit cards, do all the things. Yep. See, that would be a terrible coaching business. Gotcha. Gotcha. It's not scalable. And so if I bought your eight week course program, which you probably have, and it's probably great. And I think there are people who should buy it. Yep. There are things that it's good for. It's the first book, basically. That is not. I'm not paying you the amount of
money to call you at 08:00 p.m. and say, I will sit with you on the phone. Right. I'm here with you for this. So I don't think people spend enough on strategy. Got it. And I don't think they spend enough on tech. So the money probably works out to 45% on strategy, 45% on tactics, and maybe 10% of your budget can go to coaching. And coaching is really, to me, like, you've got a specific thing you're trying to address. There's health and wellness coaching. There's mindset coaching. The strategy piece of the friend in the foxhole piece, as we call it, is just to me, especially as people are just getting out of the gate, it's so hard to know which thing to do, you know? So hard to know. And how do you trust someone? Cause if you talk to a coach that does Facebook posts, they're gonna tell you to do Facebook posts. If you talk to a coach that does books, they're gonna tell you to do books. LinkedIn. If you talk to a mindset coach, they're gonna be like, it all gets in there. Where are your chakras? It all gets in there. And you're like, I don't even know what the next step to take is. And that's where I think it's, like, so important when you pick those people that you're gonna align with. I was blessed to meet you very early on. Same. Not only did you kind of help me get pointed in the right direction as a, you're my friend in the foxhole, but then you made sure that I knew kind of what the bumpers were. You know, Pam, I'll let you, you know, play around in there. That's fine. You're still on track. But don't go do that. Right? That's just stupid. And you helped me from killing Nadia, my bookkeeper. Yes, and I do. Very nice. Which is the tagline. Which is the tagline for the book. If you don't. If you kill your bookkeeper, who's going to post the bail check? That is correct. And if I had, I. Well, I think you might have helped me, but it would have been bad for marketing. I'd have helped you. Yeah. It would not have looked. That story is true. 100%. I was very close to a murder. I love it. Now talk to me for a minute. One of the things, and this is totally off topic, but I wanted to. Throw it out there. So one of the things that we talked about is you told me, I said to you, this is kind of feeding into your podcast a little bit. But we were in there talking, and I said, oh, am I ADhd? Do I have, you know, am I, am I neurodivergent? Are you pretty neurotypical? You're pretty neurotypical. And I think something that's really important now is the message you're getting out that there is so much overlap between people. Like, there's not a divide between neurodivergent and neurotypical people. There is, but there isn't. Yeah. Yeah. Okay. So I want to talk about work. Together and how that. Yeah, well, first of all, so I'm autistic, and not everybody might know that, but my show is the autistic culture podcast, and it uses the social model to look at autism instead of the medical model. Yes. And the reason why that's important is if you look at a garden, and we're in a beautiful garden now, you can't see, but if you looked at those little pink flowers and you thought of them as like a diseased version of the big orange flowers next to them, and you wanted to make those little tiny pink flowers be like the big orange flowers, the little pink flowers would always fail. Huh? Like, they. But if you just look at it like, oh, biology is. And there are some little pig flowers and some big orange flowers, that's what the autistic culture podcast approaches of, like. Oh, we're still in the same garden. We're still in the same garden. They all have needs. So they both need, like, they both need sunlight, they both need water. That's great. But the little pink flowers maybe need more pruning and the orange flowers maybe need more water. And like the job of the gardener, and we are all our own gardeners, 100% of us, is to understand our support needs. Got it. Individually, this is what I need. Right? So when we look at, for instance, autistic people, the first thing, like a school is going to do is they're going to evaluate their support needs. Do they need a spelling board? Because they are non speaking? Okay, got it. Do they need help with social cues? So they maybe need like a one on one aid? A lot of us, including me, are dyspraxic, so they do. They need a typing accommodation because they can't write very well. Have you ever seen my handwriting? It's terrible. Have you seen me fall? I fall all the time. Do you know that about me? I don't think I've seen. Also because I'm dyspraxic. Is that a balance? Yeah, I have horrible balance. I have horrible ear issues. They're all autism. So, like, I know that's one of the reasons you haven't seen me fall, is I have accommodations because I know my support needs. Got it. So, like, I don't know if you remember, in my live events, I would always have two team members, after I finished talking, come up and walk with me to the elevator. Now that you mentioned it, I do. So one of the reasons why is I know I need breaks because of sensory input, and then I also knew I could have fallen. So those are all support needs. That's the water and the fertilizer and stuff that you have. 100% of people have support needs. Absolutely. I lose stuff are different. Right. And it is very common. Losing things is a common thing with ADHD. So maybe we're at a borderline, but no. So the big thing, the reason why I say you're probably not neurodivergent is the big thing I look for. Like, we actually understand the science more now. So I'm going to geek out for a second. Good, I'm ready. Okay. Neurodivergence is very boring. It's much like eye color. Okay. It is a genetic difference, and it shows up very. So eye color, I think, hits on 23 different genomic traits. Okay. I think autism is 56. Neurodivergence. Wow. Yeah. Okay. So it's not just one tree got. It's not a particular thing, but there. Is a main difference that we have boiled it down to. So we've known since we sequenced the genome about all the different traits, but the thing that we've learned in the last ten years is when you compare this particular type of protein in the body. Okay. Which is called mtor. Mtor protein. Okay. Neurodivergent people have a resistance to this protein. You've heard of people that are insulin resistant? Absolutely. I believe I am. I've got some problem. I don't know exactly what it is, but yes. So neurodivergent people are resistant to mTOR proteins. Now, what mTOR proteins do, going back to our garden metaphor, is if you picture a tree with a bunch of little branches growing. Yeah. And the gardener goes in and takes off all those little branches. So there's like, one big. Yep, yep, yep. So we call that pruning. Right? In our brains and in all of our, like, neurology, there are synapses. Yep. We are all born with the same number of synapses. But because of mTor protein and the amount of mTor protein in your body, those synapses get pruned. Got it. All neurodivergent people are resistant to mTOR protein. We create a different amount, but we are. We have a resistance to it. So it's flying around but not doing anything. No, it just prunes fewer branches. So it's the pruner. Okay. Okay. Right. So our pruning is about eight autistic people. It's about 81% less than neurotypical pruning. So it's a ton more stuff bouncing. Around, which is why we have these sensory sensitivities. So if you know somebody who calls themselves an HDE Hsp, a highly sensitive person, they're 99% autistic. They're definitely neurodivergent. They just didn't know that. All it means is they have more synapses. And so they're firing all the time. And they're firing all the time. Now, the pattern, those possible to over prune? Maybe I've overproomed. Anyway, go ahead. Yeah. So, well, actually, like, something like 90% of synapses are pruned for neurotypical people. Oh, wow. You know, so you really narrow it. Down to 7% of your brain. That's what they're talking about. It's not physically 7%. And when they said that, I was like, is it 7% for me? No, it wasn't. Autistics use 42% more, got it processed. 42% more information than neurotypicals. The thing that ADHD, dyslexia, Tourette's, autism, the thing that we have in common is this resistance to MSW protein. The pruning patterns look different. I never knew all this, but the. Things I have observed about you and I could be wrong, but is that I don't notice you have a ton of sensory sensitivity. No. Right. So that's like, I'm like, look, and obviously not a doctor not diagnosing you, and maybe you've learned to mask, but queer people, women, people of color, tend to be better at covering up their sensitivity activities. Because you might get shot. Yeah, I guess so. Like, if you were gonna get killed, then I. Right. Oh, absolutely. There's. There's lots of reasons for professional diagnosis, but I, like, I usually can see pretty quickly when people are like, for. Me, so many things fire as we're talking. Somebody walked by and talked, was taught, and I was like, like, super hard for me to just stay focused. And I, like, you could. You could literally drop a bomb in here, and I wouldn't know it until it, you know, blew my suit. You know how this manifests on her. She said. She said, podcast, because deb moves furniture all the time, and I will not even notice, like, until I trip over the move thing three days later. I was like, when did that move? Whereas you would walk in that room, probably now. Oh, my God. Months after you've been to my house. Oh, and that actually happened to the last two times I went to your house. All the furniture was in a different. Place, and I would never even, like, I came to the castle. How many times? I have no idea if you moved the furniture. I barely knew if I was in a different crimes. Yeah, people, we don't commit those crimes. That is really interesting. I did not know the science of that. That is. It is really interesting. So. And it actually means, in my mind, let's get this backwards. I mean, I guess there's no right or wrong, but that sounds like a more advanced being. That is not pruning. Vaccine absence. Maybe it's not advanced isn't the right. World, but it is that the. Yes. So we. You're just being forced to fire lower lows. Okay. That's why I can. The synaptic pruning is what keeps the race alive. So we need neurotypical, by the way, I'm going to tell you, we need neurodivergent people, too. Yep. But we need nerd neurotypical people because you're the ones who can, like, keep everything moving without falling apart. Got it. It's like when they call me, woo woo. Grounded. Yes, you're very grounded. I do have the concept of universe and connection and all that, but. But I'm gonna just do things right. I love it. That. Well, that has been an incredible learning. Yeah. So I think that, like, my two takeaways from that is everyone. The gift of neurodivergence, the rise of energy. That's what I was trying to think. Yeah. Is we have to get to know our support needs or we die. And I don't. You don't have to, but our gift to you is, why the hell not? Figure it out. I think 100% of people. So, you know those plants that they'll say, these plants will never die. Like, they're super, like a cactus or. Something, to kill them, but. Yes. Right. So neurotypical people are less likely to die. We're the orchids, you're the cactuses. Got it. But still, don't cactuses have needs? Let's figure it. Let's give the cactuses anyway, you're less likely to die. So if I'm standing in Disney World next to a screaming child in a two hour line with the heat, I'm going to die, I'm going to leave, I'm going to melt down, I'm going to punch someone, I'm going to go. To jail, all the things are going to happen. You're going to be fine and you're going to get to go on the ride. You might not be thrilled, but I. Get on the ride. If there are ways for you to not be, like, if you had a portable fan or earplugs. Got it. Like, why the hell not? I love that. So that's my number one takeaway, is everyone should know their support needs. I don't care what your neurotype is, you should. It's kind of. Got it. And it is all a spectrum anyway. From typical to biodiversity. Why would it be any different than gardening? Anything else? No. Two tulips aren't the same. Why would two brains be the same? Well, here, orange flower. Yes. All right. I have loved this. I'm so. I love you. Yeah, this has been London soon, so. I will be back in England, but I'm always happy to do a Zoom call. Or might I invite you over to the beautiful Bristol channel? You have told me it's by the castle. Film crew is invited too, and we will film and look at whales in the background. Deal. I love it. We'll see you over on the other side of the pond. Bye. Thanks so much for watching the cash Flow podcast with us. We want to bring more and more of this to you, so please, like share, subscribe, comment so that we can keep bringing more of this content to.